Blogging is a concept that started in the late 1990′s. It used to be a
way to leave comments on an existing webpage. An opportunity for
visitors to react or voice out their opinions.
What started as a single sentence comment has evolved into pages of
personal opinion on just about anything and everything. As
it we move forward, online advertising has also joined the
blog’s potential. Now many people are useing a blog as a "Marketing Blog".
Here are 5 reasons why you should use Blog Marketing
1. Some Blog space is Free Because blogging is yet to be proven as a mainstream online advertising vehicle, most sites see it as something to add to current marketing tools and offer it for free. Opportunity for free web time is definitely a bonus ! Especially to any business that is just starting up. However, paid blog pages are strongly recommended. They can generate more income for your growing business.
2. Blogs are genuine. In this day and age where advertising is everywhere, we tend to be very sceptable of the credibility of advertisements. In blogs, real people talk about their real-life experiences. Reading a blog about a products use is like talking to someone about their personal experience with the product your interested in. You want to buy a tested product. See the good along with the bad befoe making a purchase.
3. A Blog is Straight Forward. The easiest way to get your product or service on the net is with blogging. No special skills are needed…These days the an average adult can read and type, even if only with index finger. It’s like putting your opinions together in a way that makes sense to anyone interested enough to read your thoughts in your blog. If you have a PC and an Internet connection (who doesn’t?) then you can do a Marketing Blog. It can be a product or a service, your choice. You want to try bring out the truth behind your articles and hopefully entice your readers to also try your product.
4. Truthful Blogging builds Your Reputation. As you get more and more into writing your experiences on a particular product or service, your readers will come to realize that they can depend on your posts for their own informational needs. You will be building trust with your readers. As a consequence, more readers will visit your blog and more bloggers will link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
-Use your email. Blogging is overcoming email’s popularity in quickly reaching and expanding your market. In this age of speed and quick access, logging in and downloading email is simply taking longer than clicking into a blog site. Let your visitors explore your site by using a short email message or teaser to your blog site. If your email is on a different subject, just use your email signature to give a link to the site.
-By having your readers sign up. An easy way to get your readers email address is to give them an opportunity to subscribe to your blog site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their email address. Just be responsible in how you use their email address, as the last thing you want is a comment on your blog accusing you of being a spammer.
-By getting to know your readers. Conduct a survey among your readers to understand their profile and interests. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. This is getting to know your readers, without the commitment and intrusion of a face-to-face meeting.
-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS (Rich Site Summary) RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site. I will be doing a post soon on what RSS is exactly and How to use it :)
Give your business a boost by effectively using blogging as an Internet marketing tool!
If you would like to share your opinion on this topic please comment and share :) .
As always I hope to hear what you have to say, and please subscribe to hear about what about what I'm participating in.
-Jody O-
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